As bloggers we all want to run a successful business, and how we define that success can differ from person to person. You might define success by growing page views, earning income or positioning yourself as an expert in your field. I have this question for you though – which can also align to helping you achieve all of these goals…
Are you being authentic on your blog?
What do I mean by this? Well, are you looking for ways to personally connect with your audience that can drive deeper engagement with your content? Have you shared your story? Have you shown a vulnerable side? Are you sharing personal experiences no matter what your niche is?
The point of being authentic and telling your story is so people can connect with you. People are on your blog for your great content, but once you build a loyal following they are visiting your blog for YOU!
What to Consider When ‘being an authentic blogger’…
- Think about your unique voice. There might be thousands of fashion blogs out there, but what makes yours different? What insight or personal experiences can you share about your love of fashion (or your niche) that will give your audience a truly unique experience?
- Don’t be afraid to get personal. If you started your blog to help you communicate better because you’re an introvert or because you have experienced mental health issues and you want to help others – rip the bandaid and tell your story. You might be REALLY SCARED at the thought of it, but I can tell you it will make you feel fantastic for sharing. I strongly encourage you to share and let me know how it feels 🙂 This is an extremely personal post that I shared.
- Show your passion. When you first thought of starting a blog I’m sure you were extremely excited at the thought if it. tape back into your feelings from this time and bring that enthusiasm and passion to your regular blogging voice. If your audience can feel your passion it will allow them to be way more engaged in your blog.
Here are a couple examples of how I got personal:
Here’s what happened… I received personal emails, I made new connections with people all over the world, I didn’t feel so alone, I helped others who are going through the same and I lifted a weight!Authenticity is what #blogging is all about, so no matter what your niche is, think about how you can add a layer of yourself into your content from time to time or every time! #bloggingtips #bloggerswanted Click To Tweet
So, let’s talk about how you can apply this to your specific niche. You might be finding it hard to think of ways to be authentic and tell your story (or stories) so here are some examples that work for several niches.
Being an Authentic Blogger, By Niche:
Mental Health – Share what you’ve been struggling with. It can be extremely scary to share something so personal as a mental health illness, but I encourage you to think about the goals for your blog. If it’s to help people (which I bet it is), sharing personal experiences is a great way to connect with your audience and let hem know they are not alone. You’ll most likely find that people share the same challenges.
Personal Development – This is a bit of a broad category as personal development can be connected to a multitude of areas in life. I look at this as an opportunity to share many stories. Yes, in blogging we need to keep the user in mind first and talk about how we can help them, but if you have a valuable tip to share that has worked wonders for you, your readers will be extremely grateful to know this.
Health & Fitness – You may be working on getting healthy and losing weight or becoming a strong woman. Did something get you to his point? Did you create your blog as a way to be more mindful of your journey? Share your experience and your why as this will help your readers come up with ways to help them stay committed to getting healthy. You can easily weave what inspires you or past experiences into each and every blog post.
Fashion – Get personal. Your audience may know that you love fall styles – but have you considered sharing a story from the past on how you felt when you went back to school shopping or when you FINALLY got that polo shirt you were begging for forever. Or share how you feel when you get dressed up. How does this help you show up in life?
Food – We all want recipes, but give us more. Tell us about the memories you had when you ate this as a kid or even about the first time you attempted to make it and it failed miserably. People give themselves stress to be perfect, so it’s okay to share that you failed the first few times making a dish. You could then give valuable tips to help someone feel more confident in the kitchen. A blog that does a great job of combining food with personal stories is Lemons and Zest. You must check it out 🙂
Parenting – Really think about your audience here. Are your readers aspirational? Are they stressed parents? Maybe both? What I can say is this; parents never feel perfect. So try showing what life really looks like on your Instagram feed instead of those beautifully styled shots. You could even show some blooper shots before the ‘perfect’ one is shown. Everyone loves progress and to know that your life isn’t perfect either!
Homeschooling – Share your ultimate fail as a homeschooling parent… what happened, how you felt, did you want to give up? There will be many homeschoolers that could be questioning their decisions so letting them know that you don’t always have it together will let them know they are not alone. Share your passion for homeschooling as much as you can to inspire people to keep going.
Blogging – Share what your first pin looked like compared to your most current one. Communicate what sucked about your first and what’s important to know about your current. It’s okay to let your audience know that you have optimized along the way. You made mistakes so they don’t have to. Trust me, they will truly appreciate this! You could also share a screengrab of your first post as there’s a chance it’s no longer live. That would combine nicely with the what not to do’s of blogging 🙂 The overall goal here is to let your readers know that succeeding in the blogging world takes work and doesn’t happen overnight.Are You an Authentic Blogger? Here are some great ways you be more personal with your blog. Tips to Try by Niche. #BloggingTips #bloggerswanted #bloggersrequired Click To Tweet
I haven’t covered every single niche here and many of you will not have a specific niche, but I hope this gives you some ideas for ways to be an authentic blogger with your audience. Sharing your passion and experiences on your blog will elevate your success in so many ways.
Now, I’d love to hear from you. Are you currently sharing personal parts of you in your blog? How did it feel and what was the reaction from your audience?
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